About Us 1

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Our Story

“Our collective is based on a common passion and understanding of how change should be supported to grow your business. All members of the collective share an intrinsic motivation to add value to the business and personal success of people. We have extensive experience in leadership, marketing, and sales, both entrepreneurial and managerial. We are not only certified trainers, but also former directors, managers, and entrepreneurs who have learned how to influence others in an impactful way. The lessons from the past, especially our mistakes and failures, have been transformed into valuable support programs and training courses on sales, leadership, emotional intelligence, and general business communication. Therefore, we have combined all our learned lessons into the ADD Commercial Excellence package. We work with a core team, supported by a network of subject matter specialists, allowing us to operate internationally. Our expertise encompasses a wide range of international cultures, in both large and smaller companies, from family businesses to publicly traded corporations. During our collaboration process, we consider ourselves an integral part of your organization.”